[10-20 18:10:12] 来源：http://www.67xuexi.com 高二英语 阅读：85563次
In everyday life consumers have seen lots of successful examples of advertisements. For example, Kodak, Nike, Coca-Cola, and McDonald’s are all very successful in attracting and selling to their customers.
However, there are also many examples of advertisements that do not seem to reach the expected goal. One such example was related to McDonald’s first arrival in Brazil. Their advertisements suggested that people eat McDonald’s hot hamburgers “at a picnic at the beach.” By doing this, they failed to cater to the Brazilian customs of consuming cold things, such as beer, soft drinks, ice cream, and sandwiches, at a beach picnic. Brazilians do not consider a hot hamburger proper beach food.
In advertising, therefore, the designers have to be highly culture-conscious when planning to carry out an international programme in a foreign country. Study the cultural background of the potential customers, or spoil the advertising programme!
16. Three advertisements
GREEN FOOT EXERCISE BIKE
A smooth(平稳的), comfortable and effective way to help you lose weight!
◆Broad(宽阔的) and comfortable seat
◆Smooth cycling action
◆Arm-leg action for complete body exercise
Your local Green Foot Cycle Dealer(经销商) will be pleased to show you the features of a Green Foot Exercise Bike. Contact one of the offices listed for the address of your local dealer:
Green Foot Cycle Company
Sydney, New South Wales(新南威尔士州), Tel: 93601108
Brisbane(布里斯班), Queensland(昆士兰州), Tel: 1800506408
SMART HOME
Welcome to the age of Smart(智能化的) Home!
With IBM Home Manager and your PC, you can:
◆programme the lights in your home to come on as you come home from work
◆set up weekly routines, so your house looks lived-in while you’re away
◆shut off a coffeemaker that’s been left on by mistake, with just a phone call
Home Manager is simple to set up and operate, and works with existing wiring. Your Starter Package includes software, remote control(遥控装置), and PC Connection Module. All for under $100! A small price to pay for a little peace of mind!
For an introductory online demo(演示) for Home Manager, visit our website at <http://ibm.homemanager.com/>
DELTA RENTALS
Just $39 a day! This new air-conditioned Toyota Starlet(车型名，丰田明星) is proof that Delta is unequalled value for money!
We promise never to be beaten on price or service. Our vehicles range from the brand-new air-conditioned Toyota Starlet, to the luxurious 8-seat Tarago(车型名，丰田大霸王) Minibus. With car rentals near all major airports throughout Australia, we can deliver a vehicle of your choice to the airport, your hotel, home or office in just a few minutes.
So, for savings of up to 30%, call Delta now on 131390.
For Delta Rentals’ interstate service, call 1800631390.
高二第二学期
17. Words and their stories
EAGER BEAVER An eager beaver is a person who is always willing to do and is excited about doing what is expected of him.
Suppose, for example, that a teacher tells his students they each must solve one hundred math problems before coming to school the next day. The children complain about so much homework. But one student does not protest at all. That student is an eager beaver. He loves to do math problems, and does not mind all the homework.
The expression is said to have come from the name of a hard-working animal---the beaver.
Beavers are strange-looking creatures. They spend a lot of time in the water, building dams to create little lakes or ponds. They use their huge teeth and work hard to cut down trees, remove branches and put them across streams. They use their tails to pack mud on the branches to make the dams solid. Few other animals work so hard.
Historians say the beaver had an important part in the settlement of North America.
There were hundreds of millions of beavers when European settlers first arrived. The settlers put great value on the fur of beavers. In fact, for two hundred years or more, beavers provided the most valuable fur in North America. Beaver skins often used as money.
Young men looking for adventure headed west across the country to search for beavers. In their search, they explored much of the western territories. The trading posts, where they exchanged beaver skins for the goods they needed, became villages, and later towns and cities.
IT’S IN THE BAG The bag---one of the simplest and most useful things in every man or woman’s life---has given the world many strange expressions that are not very simple. A number of these expressions are widely used in the United States today. Some were imported from England a long time ago.
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