高二英语任务型阅读训练

　　Many other commercial enterprises, from theaters to magazine publishers, from gas and public utilities to milk processors, bring better and more efficient services to consumers through the use of computers.

　　Title: Conveniences of computers in (1)__________

　　Computers offer conveniences to(2)__________Americans can use their credit cards almost (3)__________ through the use of computers.  They don’t need to pay in (4)__________

　　Computers offer conveniences to (5)__________Electronic cash register can keep a (6)__________ of more information, which allows businessmen to make correct (7)__________and (8)__________staffs accordingly.

　　Computers offer conveniences to manufacturersComputer-analyzed marketing reports can lead to more (9)__________production.

　　Computers offer conveniences to other commercial enterprisesThey can provide better (10)__________for the customers through the use of computer.

　　5

　　请认真阅读下面短文，并根据所读内容在文章后图表中的空格里填入最恰当的单词。

　　The rise of multinational corporations(跨国公司), global marketing, new communication technologies, and reducing cultural differences have led to a great increase in global public relations or PR.

　　Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations companies were American-owned. In 1991, only one was. The British are especially becoming more knowledgeable and creative. A recent study found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.

　　Why is American losing the global PR race gradually? Firstly, Americans as a whole tend to be fairly provincial(守旧) and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans fall behind their European and Asian counterparts(相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather have about the same percentage. On the contrary, some European firms have half or more of their employees good at a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial Pr area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.

　　Perhaps the Pr industry might take a lesson from Ted Turner of CNN(Cable News Network), turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so inter-dependant that there is no longer any such thing as foreign.

　　Title: Public Relations

　　Reasons for a great (1)__________ in PRIt (2)__________ from the rise of multinational corporations, global marketing, new communication technologies, and reducing cultural differences.

　　The present (3)__________ of PRThe U.S. leadership in PR is being threatened by efforts in Britain, because British companies place more (4)__________ on PR than U.S. companies. The (5)__________ of British companies which include PR as a part of planning activities is higher than U.S. companies.

　　Reasons for American (6)__________ behind in PR raceEuropean and Asian counterparts are more (7)__________than American in geography and (8)__________languages. People abroad pay more (9)__________ to international affairs than Americans.

　　A lessonAmerican PR companies should have a sense of (10)__________ communications.

　　Keys:                                  1

　　1. Reasons      2. meet/ satisfy      3. dislike        4.avoids         5.repay

　　6. hurting     7. embarrassed      8. benefit      9. guidelines / tips    10. unused

　　2

　　1. gradually    2. fever/ temperature   3. include       4. sudden       5. frequently

　　6. best        7. distinguish/ tell      8. shorten       9. taking       10. supposed

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