[10-20 18:18:21] 来源:http://www.67xuexi.com 高三英语教案 阅读:850次
Step III Reading
1. Fast reading
This step is designed to train the students to scan the text to get the main idea.
T: Please read the whole text quickly and find the main idea for each paragraph.
Several minutes later.
T: Now time is up. Let’s try to find out the main idea fm
each paragraph. Now Paragraph 1, Volunteer!
S: I think the first sentence is the topic sentence. That is,
"Ads are found almost everywhere."
T: Well done! Now Paragraph 2.
Suggested answers:
1. Ads are found almost everywhere.
2. People react to advertisements in different ways.
3. The basic principle of advertisements is to influence customers’ choices.
4. Ads help companies and customers in a variety of ways.
5. The most important function of advertising is to introduce new products.
6. Governments and other organizations use ads to make people aware of government policies and social problems.
7. Customers should be careful of illegal ads.
8. Customers should learn to protect themselves from false ads and make smart choices.
Careful reading
This step is designed to get the students to read the text carefully to find out more details about the whole text.
T: Now please read the text again and try to answer the following questions.
1. Where can people advertise?
2. Why do some people find ads very annoying?
3. How do companies get their message across?
4. How do ads help customers?
5. In what way do ads introduce new products?
6. why are some well-known persons named as spokesmen or spokeswomen?
7. What are "bait-and-switch" ads?
8. How can we be smart customers?
After a few minutes:
T: Now let’s discuss the questions above one by one. Volunteer!
Sa: Ads are broadcast on IV and over the radio, posted on the Internet and printed in newspapers and on posters in our cities.
Sb: Because they accuse companies of using ads to mislead us by giving false information.
Sc: To get their message across, companies employ advertisers and appeal to customers emotions.
Sd: Ads reduce the price of products and help customers choose among all the available products.
Se: Truthful ads introduce new products by providing good information, explaining features, functions and costs of a product or service.